Case Study - Mobile App

Context: We are developing a mobile app to ensure that our customers use the A22 hair growth serum correctly and throughout the entire treatment duration. The product needs to be used daily for 4 months for customers to see results. However, we consistently observe that users aren’t using it for the entire period or not consistently enough to achieve results. To help users stay on track, we need to assist them in forming a habit around their daily product use.

The goals are:

• Customers understand how to use the product correctly

• Customers use the product for the full 4 months, daily

• Customers come to the app every day to log their use

Request: We’d like you to develop a brief proposal outlining an app strategy that will enable us to achieve our goals. A few components we’d like to see:

1. Clear and simple articulation of the core pillars of the strategy and why it will drive the desired outcomes

2. What metrics would you track to ensure we’re heading in the right direction

3. Mock screens of how it could look